On March 11, 2016, an article was written on an Australian real estate agent with an interesting marketing technique.
The agent, Tracey Ashley, uses a five-year-old Shih Tzu Cavalier cross dog called Tiffany to sell off her properties.
"I found it very hard to work out which properties were pet-friendly, or weren't. I thought, wouldn't it make it easier for buyers if I could put in my properties that are pet-friendly.
Sellers are ringing up and saying, we've seen your photos with , can we get you to sell our house with her in it. It's kinda snowballed ... we even get buyers asking us if has been in other listings,"Ashley said.
The majority, 77.8%, said this marketing strategy is a bad idea.
22.2% approve.
Regardless of the results of this poll, this is a great idea.
According to Marshable, the real estate agent is currently getting "nearly double" of the amount of page views on properties that Tiffany has appeared on.