Real estate agents have it really hard, especially when the house is expensive and the economy is bad.
Knowing this, a lot resort to emotional tactics, such as helping the prospective client imagine themselves in that house, or in this case, using a dog.
An Australian real estate agent,
Marshable reports that Ashley started using Tiffany as a model in pictures of her properties two years ago.
"I found it very hard to work out which properties were pet-friendly, or weren't. I thought, wouldn't it make it easier for buyers if I could put in my properties that are pet-friendly,” she said.
Well, it worked for her.
“Sellers are ringing up and saying, we've seen your photos with , can we get you to sell our house with her in it. It's kinda snowballed ... we even get buyers asking us if has been in other listings,"Ashley said.
Since then, the real estate agent and her dog have become very popular.
"I now have her at the open homes to greet the buyers as well.
Rather than people turning up and taking down names and numbers, making it a very clinical deal, it's a real icebreaker to have the dog and makes buyers receptive to us," she said.
Ashley is currently getting "nearly double" of the amount of page views on properties that Tiffany has appeared on.
I think this is a great idea and I salute her for being so creative.
What do you think?