Sony Corp said it was cutting the price of its PlayStation 4 videogame console to around $350 from $400 to boost sales ahead of the year-end holiday season.
Tech giant cuts U.S. prices for PlayStation 4 ahead of holiday season
Videogames, along with sensors, have helped lead a turnaround at Sony which is still struggling with weak smartphone and TV sales.
Sony PlayStation 4
Thursday's announcement follows similar price cuts of the console in Asia, including its home market Japan, and adds pressure on rival Microsoft Corp, whose Xbox One system has lagged the PlayStation 4 in global sales.
Video games, along with sensors, have helped lead a turnaround at Sony which is still struggling with weak smartphone and TV sales.
ADVERTISEMENT
In July, Sony raised its full-year operating income forecast for its game and network services division to 60 billion yen ($501.3 million) from a previous 40 billion yen, due to solid PlayStation demand.
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
Recommended articles
Tinubu may return home in commercial plane as presidential jets are still faulty
Wike plans to use drones to fight insecurity, enhance security in FCT
Ogun assembly calls on Govt to take urgent action against rising cult violence
Federal Government vows to eradicate open defecation by 2025
'EFCC no dey joke oh!': Cubana Chief Priest recounts ordeal with anti-graft agency
Nearly 50 people are dead due to the collapse of major highway
How El-Rufai 'fraudulently' obtained $350m loan from World Bank - Shehu Sani
Man spends 5 days trapped on a tree to escape flood disaster
Troops kill 715 terrorists, rescue 465 hostages across Nigeria in 1 month
ADVERTISEMENT