The launch is a part of Pulse/P Live's pan-African expansion and will see discount e-commerce platforms Tisu and Rupu merged with P Promos.
The launch is a part of Pulse/P Live's pan-African expansion and will see discount e-commerce platforms Tisu and Rupu [which are owned by Ringier Africa Digital Publishing (RADP)'s sister company Ringier Africa Deals Group (RADG)] merged with P Promos.
P Promos will now move beyond early-stage e-commerce to offer merchants different ways of reaching an extensive customer base under the P Promos brand.
"We are fully focusing on the Nigerian e-commerce market - investing in product and service expansion," says Paul Cook, CEO of RADG and Partner at Silvertree Internet Holdings.
"We define deals as everything that brings good value to our customers and merchants and will not stop to expand until every Nigerian online can enjoy services from DealDey, PromoHub and Lyf, while discovering new merchants and experiences."
RADG, an e-commerce Joint Venture (JV) between Ringier Africa and Silvertree Internet Holdings, will focus entirely on Nigeria, Africa's largest market and its trusted brands DealDey (products and services); Promohub (product and service promotions); and Lyf (product and services directory).
The Group will also be investing substantially to build out more functionalities and focus on bringing service verticals to customers online through its brands.
Ringier Africa also runs Ringier Digital Marketing (RDM), its pan-African digital agency and is putting together Ringier One Africa Media (ROAM).