According to media reports, Firstmonie, the mobile money service of commercial bank, First Bank of Nigeria and Mobile Media Info Tech (MMIT) are partnering with BlackBerry in Nigeria to enable social commerce on BBM, the private social network.
Mobile money platform partners with MMIT on BBM commerce
The partnership will enable Nigerians have access to and pay for digital content available on the BBM shop using their Firstmonie mobile wallet.
The partnership will enable Nigerians have access to and pay for digital content available on the BBM shop using their Firstmonie mobile wallet.
According to Mobile Money Africa, BBM users in Nigeria will be able to personalize and enhance their chat experiences.
“By enabling people to use their mobile phones as a tool for carrying out financial transactions and accessing digital content, FirstBank is delivering long-term benefits for both our customers and the Nigerian economy as we continue to put our customers first,” said Mr. Chuma Ezirim, head, cards and physical channels for FirstBank.
“Today, we are breaking new grounds by extending our mobile payments capabilities into BBM, which is the social network where Nigerians spend most of their time.” says Jide Akindele, Founder of MMIT. “This is just the start. Our merchants, who are increasingly advertising on BBM to reach their customers, will also be able to leverage our collaboration with BlackBerry to convert these advertisements into e-commerce sales.”
MMIT’s is a key stakeholder in the African mobile money ecosystem and its mobile processing platform is connected to some of the largest mobile money wallet providers.
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