What to expect of impending iOS app store changes

intern

June 9, 2016 5:53 PM

The changes include Apple Store ads which might be a source of concern for users, given how advertisement content might start appearing in search results.

Big changes have been expected of Apples iOS App Store for a while, and the company in charge, Cupertino, is now prepared to reveal all the changes next week at its WWDC event.

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In an interview with The Verge, senior vice president of worldwide marketing at Apple, Phil Schiller, explained how the tech giants will be open their App Store subscription model, currently implemented in news and magazine apps, to all product categories. "And that includes games, which is a huge category," the Vice President said.

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There are also plans to restructure the existing revenue-sharing plan. The new structure will actually retain the current 70/30 split, with the only difference being that Apple's 30 percent share will drop down to just 15 percent once a developer has had a customer subscribed longer than a year.

The upgrade also includes Apple Store ads which might be a source of concern for users, given how display advertisement content might start appearing in search results.

Consumers will also have to be selective with the apps they want to subscribe and stay committed to, given how the prices of subscribing to multiple apps might put a strain on their finances. However, there is something to be glad about. The new system might trigger better apps being rolled out by the developers, as they would want subscribers to stay hooked to their app, instead of moving over to other similar apps which offer more value for money. This will put the developers on their toes, ensuring that the apps the consumers are paying for, are of premium quality.

intern