Just when the world thought they'd heard the last of iPhone 6 complains, Apple customers are at it again.
First there was bendgate... now it's hairgate!
Fresh from the online uproar over whether the shiny new iPhone 6 bends when carried around in pockets, Apple has been hit by a new complaint - that the handset traps users' hair or beards when they make calls.
It is difficult to gauge whether there is any real issue, but Twitter users have made the hashtag #hairgate a rising social media trend, leading major news outlets to pounce on the story.
Bearded iPhone users have jumped on the bandwagon complaining that their facial hair gets yanked during calls, leading to spats over whether to treat #beardgate as a separate trend, or simply as a subset of #hairgate.
Fortunately though, not all iPhone 6 users are experiencing this unusual problem, as some were left to wonder what all the fuss was about.
Apple is yet to give an official statement on this issue.