Liiber London Launches New Collection At Studio 29 Concession Store

olamide olarewaju

June 4, 2014 10:02 AM

Check photos from Liiber London's exclusive launch at Studio 29 Concession store

Fast rising Cameroun based global fashion brand has unveiled her latest collection in store at African Fashion Week concession store; Studio 29. The brand known for timeless feminine pieces launched her S/S '14 collection titled ‘Noir’ exclusively to teaming fashion enthusiasts, buyers and more on the May 24th 2014.

With drinks, Canapes and free manicure/pamper sessions by Wow nails; the exclusive collection was unveiled to few selected media. Models rocked few pieces from the collection and other Liiber London pieces while fashion enthusiasts also had a field day admiring and shopping the pieces.

Owned by Anrette Ngafor Akinyele, the Liiber London brand that was launched in 2012 draws inspiration from all walks of life; a little punk, rock, African, feminine and pristine the pieces are perfection. The Noir collection featured a lot of dresses; simple, floaty, smart and more with mindblowing unique prints (that are soo in).

The UK based artistic director and CEO Anrette revealed her love for perfect dresses while emphasizing the need to inject 'African-ness' into every collection but never go overboard with prints especially the African/Tribal prints. She also revealed major plans under way for a training centre in Cameroun where she is from and more projects in the works.

One thing you can’t take away from the Liiber London brand is the global aesthetic, femininity, fun/feel spirited feel, originality and the sheer perfection revealing the efforts made towards each Liiber London Piece.

Our favourite pick was the orange and blue floaty dress, the model kept playing around with the gorgeous fabric! It was divine! Peep photos from the exclusive launch.

Catch a video of our chat with the artistic director below.

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