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Building relationships with clients just like any other thing takes a bit of time. An effective way a company can differentiate themselves from their competitors is by the level of service which they provide before, during and after the sales process. To do this successfully you need to have great client relationships so the focus should never be on just closing a deal and increasing revenue, it should also be about making the client happy.
Here are 4 ways to do this;
1. Investing time: Taking the time to know your clients makes them feel important and is one of the best investments required in growing any firm. Get to understand your client's industry, the challenges they are faced with and also come up with solutions that will meet their needs. Show them that you value the work they do and are very interested in their success as a business.
2. Respond quickly and communicate regularly: Always aim for exceptional communication between you and your client. When there are questions to be answered, make sure you are responding to their questions in a timely fashion. You may not be able to answer their question immediately but a quick response is better than no response at all.
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3. Follow up and Follow through: In addition to thorough communication with your clients, it is very important to follow up after conversations that you have with them. Summarizing your conversation with a short mail shows that you are listening to them. Ensure that you follow through with what you said you would do. Keeping your commitment helps build trust.
More importantly, never make promises that you cannot keep. If you are unable to meet a deadline then it is important that you communicate that in advance to your client because whether you realise it or not your clients measure your actions and your ability to follow through on your promises. A failure on your part could lead to a loss of business and revenue and also damage that business relationship forever.
4. Exceed Expectations: Here Always strive to go the extra mile with your clients. When you do this you open up the door for more referrals and bigger business because a satisfied client will always talk about your good work to others.Exceeding their expectations not only builds their trust but it gains their loyalty to you and adds great value to your bottom line.
At RDM we offer all of these and more because as part of our business ethic, we realise that the customer is king. We look forward to giving you and your business the best customer service ever.
Article written by Leslie Akraka
This is a feature by RDM