In his exclusive interview with Pulse TV, rapper and Capital Hill music executive Illbliss detailed Clarence Peters role in the music label's set up.
"Clarence is the creative director. I mean he founded Capital Hill Music, and Capital Hill Dreams. It was his brainchild. Along the line we got into a partnership, a joint venture. It's the Capital Hill/Goretti joint venture. Working with Clarence is a fantastic experience. We share the same mindset about so many things" says Illbliss.
In the interview, Illbliss says Clarence Peters is heavily involved in the visual branding of artistes he works with. "Minus being a video director, Clarence has a knack, a blessing with creating an artiste. Look at the entire Phyno image. We sat as a team, figured out the hair, figured out the plan, figured out the tattoos, encouraged to keep the sound...look at Chidinma with the short hair and the whole girl next door, sweet appeal" he told Pulse TV.
"He (Clarence) sees all of these things, and sees how to make it all stay and stick together" he further stated.
Illbliss also mentioned that Clarence Peters is also involved in the music aspect as well.
Watch this Pulse TV video