The NFL saw a ratings slide this season, but the Super Bowl still brought in a mountain of cash for TV.
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The Super Bowl drove a whopping $500 million in revenue for Fox
Fox generated a whopping $500 million in ad revenue from the Super Bowl, 21st Century Fox CEO James Murdoch said Monday.
The Super Bowl snagged 111.3 million viewers, according to Nielsen, which was the smallest audience for the game in four years, according to Reuters.
But Fox still got a huge payday, generating a whopping $500 million in ad revenue on the day of the Super Bowl, 21st Century Fox CEO James Murdoch said Monday, on the company’s quarterly earnings call.
“The power of sports can’t be overstated,” Murdoch said, adding that the
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