London sports nutrition startup Tribe is looking to raise £1 million in crowdfunding to help it expand its business.
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These 3 endurance athletes are aiming to raise £1 million for their healthy snack business
If the Crowdcube campaign is successful, then Tribe will have raised closed to £2 million.
Tribe's cofounders (L-R): Tom Stancliffe, Guy Hacking, and Rob Martineau.
The company, which creates 100% natural snacks for endurance athletes, hopes to raise the money on Crowdcube, which has also helped companies like mobile banking app Monzo and Camden Town Brewery to raise capital.
Rob Martineau, cofounder of Tribe, told Business Insider that the campaign will go live in the second week of May. If the campaign is successful, then Tribe will have raised close to £2 million.
"We've had an amazing response from the first email out to the Tribe members, and are excited to get going with it," he said.
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Tribe ships completely natural energy and recovery supplements to the homes and offices of endurance athletes of all levels. Today, Tribe has 25,000 customers for its subscription packs, which are priced at £8.65 and contain six products, and its larger 18 packs.
Tribe's energy bars and trail snacks include the Cacao & Orange bar, the Vegan protein shake, and the Infinity Banoffee bar, as well as many others. They're delivered in neat little boxes that are branded with inspirational running quotes and contain running recipes on the inside.
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