Here's what Snapchat's big push for TV-like 'shows' will look like

pulse

May 4, 2017 4:04 PM

Here are the details we know about Snapchat's push into TV-like shows

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A big piece of Snap's pitch to IPO investors in March was that Snapchat would be the place where TV advertising dollars would land, as they shifted to the digital realm.

Snap hasn't been the first to make this pitch — see Facebook, YouTube, and so on — nor will it be the last. But the truth of the pitch might rest in how well Snapchat's new push into TV-like shows goes. The company has worked with tons of TV networks and other media companies over the last few months, with the goal of getting a regular rotation of Snapchat shows moving through the app.

A new report from The Wall Street Journal's Shalini Ramachandran sheds some light on what form those shows will take. Here are some of the details:

If you want to read more about Snapchat's push into TV-like shows, head over the the Journal for commentary from both Snap and media execs. And if you're curious what making a show for Snapchat is like, check out our interview with Jennie Sutton, who made a show for Comedy Central's Snapchat Discover channel in 2016.

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