Google's new cloud service shows increasing demand for the IoT (GOOGL)

pulse

May 18, 2017 3:58 PM

Google has launched a new cloud-based service called IoT Core that enables its enterprise customers to manage their IoT devices, as well as collect and analyze the data those devices produce.

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IoT Core has access to all its data processing, analytics, and machine learning capabilities of Google's cloud and supports devices equipped with Intel, ARM, and Marvel processors. It's worth noting, however, that companies must manage IoT Core themselves, without assistance from Google. The service is currently available in preview mode with no stated release date.

IoT Core marks Google's first major move into the enterprise IoT. Competing cloud providers Microsoft and Amazon carved out IoT-specific services based off their cloud offerings a while ago — Microsoft launched Azure IoT in September 2015 and Amazon released AWS IoT later that year. Until now, Google hasn't had a specially dedicated service to compete with those offerings. But it does now, and that means a large segment of Google's cloud customers could be looking to integrate the IoT into core segments of their businesses, and need the tools to manage, process, analyze, and store all the data that produces.

But while the service could help Google play catch-up, it won't likely help it gain a lead over competing services quite yet. Here's why:

The Internet of Things (IoT) is growing rapidly as companies around the world connect thousands of devices every day. But behind those devices, there’s a sector worth hundreds of billions of dollars supporting the IoT.

Platforms are the glue that holds the IoT together, allowing users to take full advantage of the disruptive potential of connected devices. These platforms allow the IoT to achieve its transformational potential, letting businesses manage devices, analyze data, and automate the workflow.

Peter Newman, research analyst for BI Intelligence, Business Insider's premium research service, has compiled a detailed report on the evolving IoT platform ecosystem. This report sizes the market and identifies the primary growth drivers that will power the IoT platform space in the next five years. It also profiles many of the top IoT platforms by discussing key trends in the platform industry such as platform consolidation.

Interested in getting the full report? Here are two ways to access it:

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