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Nigeria’s leading e-commerce firm open grocery store
Konga Daily is aimed addressing daily grocery needs of most Nigerians, especially the working class.
Konga CEO, Shola Adekoya during the category lauch
Konga Daily is a new product category aimed at meeting every shopper's daily grocery needs- perishable and non-perishable. The firm claimed that Konga Daily would ensure hygienic foods and daily needs of shoppers are delivered to their doorstep, hence relieving customers of the stress of shopping in open markets.
Konga.com is Nigeria’s largest online mall, which was launched in July 2012. The mall currently runs a third-party business model where products of other companies can be listed on its platform.
Before this category launch, the company has always offered products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, healthcare, Baby Products, personal care and much more.
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The Chairman, Konga Online Shopping Ltd, Sim Shagaya said during the launch in Lagos: “Konga is a child that has grown and blossomed, and the results of the past five years have been outstanding. Groceries are the most difficult category to manage as it has to do with the day to day needs of shoppers.”
“This means that shoppers require them to be delivered quickly and in the best condition, and for this to work, a robust delivery system must already be in place.
“While Konga Daily is a logistically challenging project, we are committed to seeing excellent results achieved as our logistics network is one of the best in the country. We are excited to go on this journey with shoppers,” he stated.
The Chief Executive Officer, Shola Adekoya, also commented that: “Groceries form an integral part of the daily needs of the average Nigerian. And our re-entry into this category which incidentally, we started with in 2012, is due to our commitment to adding value to our customers even in the seemingly mundane needs as food, among others.”
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