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Meet Lammily, The New 'Average' Barbie Doll — She Has Stretch Marks And Cellulite And Is Coming In Time For Christmas

The real-life Lammily Dolls are coming in time for Christmas.

Lammily is the new 'average' Barbie.

Meet Lammily, the new "average" Barbie doll that's challenging the toy industry and helping kids see life for what it is.

After going down a storm in the US, her creator has just announced a shipping date for the toys and is also releasing stickers to make them even more realistic. (The dolls are obviously not in any way connected to the Mattel toy that they implicitly criticise.)

Nickolay Lamm successfully raised more than $500,000 this year — after hoping for only $95,000 — for his vision of fashion doll with normal human body proportions.

He says the dolls, 19,000 of them, starting at $25 each, will be shipped on Black Friday — in time for Christmas.

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You can even add a mole:

The stickers also include modifiers like tattoos and spots, which the US-based artist hopes will help children better understand what real life is about.

Basically, Lammily is just like every normal girl. She's a realistic representation of humans. Sometimes she gets spots:

Lamm told Business Insider he's got 25,000 dolls in stock at the moment, and wanted to further enhance the toys.

"I feel that reality is cool and although it's not perfect, it's beautiful," he says. "I feel that current dolls on the market, their bodies are just so noticeably different from what we have. I'm not a psychologist but I remember there was a time in my life when I really cared about how I looked, it defined me, it was such a bad time.

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"When I found what I was passionate about, all those bad feelings went away because I defined myself by what I did and who I was, and not what I looked like."

Here's another design, which can be added to the doll to represent an injury, or "booboo":

Lamm told Business Insider it

Here's a new video of youngsters playing with the doll:

Back in spring, Lamm caused waves when he talked about promoting "realistic beauty standards". The artist feels Barbie dolls portray an unhealthy image of society and is challenging toy companies.

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Writing on his website after his Lammily funding campaign became a hit, he explains further: "I want to show that reality is beautiful, that life is beautiful, and there should be a line of dolls, which reflects this fact."

Here's Lammily enjoying some biscuits:

And hanging out with her friend:

He has a long-term vision for the project. Future accessories may include things like books, musical instruments; activities such as gardening might be made possible; her wardrobe will be improved.

Here's the official launch video:

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