McDonald's is expanding a test of its most dramatic menu change in decades: replacing frozen beef patties with fresh beef.
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McDonald’s is considering a dramatic change to its burgers (MCD)
McDonald's is embarking on the biggest expansion of its fresh beef test to date.
McDonald's is expanding a test of fresh, never-frozen beef patties.
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The fast-food chain is adding fresh, never-frozen beef patties tothe Dallas-Forth Worth area, Instinet analyst Mark Kalinowksi revealed Thursday.
The fresh patties will be used in McDonald's Quarter Pounder burgers,
Switching to fresh beef represents a massive challenge for McDonald's, but one that could potentially pay off through an improved public image and better-tasting burgers.
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The company has long relied on an extensive network of suppliers who make, freeze, and ship beef patties to its more than 14,000 restaurants in the US.
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