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Privacy browser Cliqz has acquired the ad and tracking blocker Ghostery

German startup Cliqz, backed by Mozilla, acquired privacy tool Ghostery in an all-cash deal, the companies announced on Wednesday.

Scott Meyer, Ghostery CEO.

The spokesperson confirmed the Ghostery plugins and mobile apps will continue to exist.

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The company behind Ghostery is not being acquired outright. The firm will go back to its previous name, Evidon, and will focus on "digital governance solutions for business," according to a press release.

Evidon will provide monitoring and consent technology for websites, more commonly known as the cookie consent forms appearing on websites for European users.

Cofounder and CEO of Evidon, Scott Meyer told Business Insider: "The EU Global Data Protection Regulation and the pending alignment of the ePrivacy Regulation are a massive opportunity for us. The need for consent and monitoring solutions is only increasing, so the Cliqz deal gives us the focus and additional financial support to meet market demand."

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