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How a 60-year-old Canadian sportswear manufacturer convinced regular people to wear $900 arctic parkas

They have both cultural cachet and the technical chops to back it up.

Canada Goose jackets have a reputation for being the warmest jackets you can buy.

Luxury outerwear maker Canada Goose has filed for its expected IPO Wednesday. It will be listed on both the New York and Toronto stock exchanges.

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Chances are, if you live in a major American city that gets snow in the winter, you've seen a Canada Goose jacket at one point or another. The red, white, and blue patch is unmistakable.

If you ask the owners of these jackets — which typically retail between $600 and $950 — why they own one, they will reply simply and matter-of-factly: they are the warmest jacket you can buy.

Indeed, parkas made by the company have become standard issue for

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