Nigerian Breweries Plc, the pioneering brewing powerhouse, lit the festive season with an engaging lineup of activities that grabbed the hearts of Nigerians nationwide.
The countdown to the heart of the celebrations saw the brewing company going above and beyond to make the season memorable and magical for all Nigerians.
The kickoff events, including the Abula Festival, Ofada Festival, and the Owambe party, sponsored by Maltina, Goldberg, and Goldberg Black, seamlessly set the tone for a season filled with joy and splendid experiences.
Building on this momentum, Nigerian Breweries proudly sponsored various events designed to add enchantment to the festive season. A standout among these was Entertainment Week Lagos 2023, a dynamic week that unfolded from the 13th to the 20th of December, featuring Masterclasses, entertainment workshops, and lively parties that left attendees asking for more.
The excitement continued with Flytime Fest 2023, held from the 21st to the 25th of December. The festival boasted electrifying concerts by Asake, Kizz Daniel and Davido, generously supported by Desperados, Heineken, and Star Radler. Additionally, the ongoing Eko Hotel Tropical Christmas 2023, from December 22, 2023, to January 2, 2024, has been a continuous stream of joyful experiences and is proudly sponsored by Maltina.
Alex Lawal, National Key Accounts Manager, Nigerian Breweries Plc, expressed the company's dedication to enhancing the festive experience for Nigerians. "In the midst of the current economic challenges, our mission at Nigerian Breweries remains steadfast – to illuminate joy and create moments that transcend the ordinary. This festive season is a testament to our resilience and determination to provide not just products but a canvas for unforgettable memories. We invite all Nigerians to join us in celebrating the magic of the season."
For those who missed the festivities or want to relive the moments, comprehensive festive updates can be found on the brands' social media platforms: @heinekenng @desperadosng @maltina @legendnigeria @Star_radler @tigerbeerng @fayrouznigeria @zagg_ng @goldbergblack.
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