The Roots Collection visualises a brief history of Nigerian heroines. The collection is honouring women who have fought for our independence, our freedom and democracy.
Actress Jemima Osunde models the collection: showcasing the pieces with grace and style.
The collection celebrates our African roots, highlighting the adire fabric. Adire – which literally means “tie &dye” is at the core of the collection – as The Creative Director goes down history employing a modern twist to wearable pieces.
The collection stays true to the My Q aesthetic- with the use of lace, colour and detailed beading. Each piece was designed as an ode to an African heroine and her strong roots: they are modern, wearable and reflect the 21st-century woman. The dresses celebrate her and in turn her style, representing the African woman essence.
According to the statement following the release, the collection celebrates these heroines:
Alimotu Pelewura, Dora Akinyuli, Efunroye Tinubu, Emotan, Florence Nwapa, Funmilayo Ransome Kuti, Hajiya Gambo Sawaba, Hannah Dideolu Awolowo, Kudirat Abiola, Madam Grace Soyinka, Margaret Ekpo, Mary Okezie, Moremi Ajasoro, Nwanseruma, Queen Amina, Queen Idia and Stella Adadevoh
Credits
Brand:@myqladyModel:@jemimaosunde@oliviaarukwePhotographer:@mide_weyMakeup:@beautifullooksbymooHairpiece:@christinesatelierCreative Direction:@thestyle.concierge