Abisola Abolaji Omolade, the creative force and Executive Producer behind Showmax’s latest reality series, Style Magnate, is set to make waves in Nigeria’s fashion industry.
Premiering on Friday, 4 October 2024, this competition will highlight the nation’s top emerging designers, providing them with a platform to showcase their talents and compete for a transformative prize.
Abisola has been a driving force in the Nigerian creative industry since 2009. Her career began as an art assistant, programs officer, and studio assistant, roles that laid the groundwork for her work on high-profile projects such as Netflix’s Blood Sisters and HBO’s Eyimofe.
“Every aspect of the show, from the concept to the execution, has been carefully curated to inspire and challenge our contestants,” says Abisola. “As the executive producer, the goal was to create a dynamic environment where creativity thrives and designers can push their boundaries.”
Style Magnate features 20 talented designers, each selected through a rigorous audition process. These designers will compete for 100 million naira worth of rewards, including a 10 million naira cash prize, a three-month internship, a one-bedroom loft apartment, and the prestigious title of the Style Magnate.
The show is led by fashion designer Mai Atafo, who will guide the contestants with his expertise, hosted by Nollywood actor Joseph Benjamin and features stylist - Yolande Okereke as the Fashion Principal.
Sharing her enthusiasm for the show, the Executive Producer denoted, “Style Magnate was born out of a desire to showcase the raw talent and limitless creativity we have in Africa. The idea was to create not just a competition but a platform where designers can learn, grow, and thrive in an industry that’s constantly evolving. Putting this show together has been a rewarding experience—it’s been amazing to watch these designers push boundaries, challenge themselves, and bring their unique perspectives to life. I’m incredibly proud of what we’ve created and can’t wait for viewers to witness the journey and the transformations that happen along the way.”
Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa, MultiChoice, adds, “With Style Magnate, we’re allowing designers to showcase their creativity and passion to a wider audience. We’re proud to support these emerging talents as they work towards making their mark on the global fashion stage. Showmax is dedicated to showcasing Africa’s rich and diverse talent, and we believe this show will inspire and entertain viewers across the continent.”
Style Magnate is not just a competition; it is a movement that celebrates the artistry and resilience of emerging designers. It challenges us to rethink the boundaries of fashion, celebrating the limitless potential of emerging designers and the birth of new fashion icons.
About Abisola Abolaji Omolade
Abisola Abolaji Omolade, is a renowned Nigerian Art Director, Production Designer, and Executive Producer. With over a decade of experience, she has shaped the visual narratives of numerous high-profile projects, including Netflix's Blood Sisters, and House of Gaa; Hilda Baci's Guinness World Record, and HBO's Eyimofe. Since beginning her career in 2009, Abisola has become a leading figure in the African creative industry, recognised for her attention to detail and design approach. She is also the founder of Gabrielle Chase Media Limited and Meraki Projects, as well as co-founder of The Sabinah Foundation and The Sabinah Preparatory School. Building on her recent successes, she won the AMVCA Best Art Direction award in 2024.
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