There are many things about colours we might not get to know until we concern ourselves with the knowledge of their meaning. And, it is very important for us to do so.

How does a yellow room make you feel? Don't you see calmness when the sky chooses to display its magnificence in blueness?

It is important to realize that colours play a very important role in our lives, and the truthfulness of this cannot be altered even if we do not realize it.

As a matter of fact, colours have the ability to affect both our emotions and moods in a way that few other things can.

And, this is why we've decided to reveal not only the hidden meanings of colours and the aura they create around us, but also how color meanings through advertising can be used to influence our view of a product.

What are the meanings of the primary colours?

1. Colour Red

Red is a very, very, strong color. It is unavoidably noticeable. When it comes to stealing attention from other colours, the colour red is a master! And its mastery is useful in many contexts.

This is why it is often used on signs for signaling caution or warning.

Additionally, the warmth of red is so powerful that it evokes a strong sense of passion, lust, sex, energy, blood, and war.

It's negative effect is expressed by anger and aggression in war and destruction.

But, on the other hand, the positive side of the red colour is that it can create life with its sexual energy, and the truthfulness of this is seen in the colour which life chooses to represent itself-- blood.

Important to realize is that the colour red is energizing and it provokes the emotions and motivates us to take action.

However, being surrounded by too much red can make us irritable, agitated and ultimately angry.

Here is how the colour red affects you

1. Red increases your enthusiasm.

2. It stimulates energy and can increase blood pressure, cause heart palpitations and increased heart rate.

3. The colour red calls for action and increases your confidence.

4. Red provides a sense of security and protection against fear and anxiety.

The symbolism of red

Light red symbolizes joy, sexuality, passion, sensitivity, and love.

Dark red is associated with energy, willpower, rage, anger, leadership, courage, longing and evil.

2. Colour Blue

Blue is a magnificent seeker of peace and tranquility. It is the colour of coolness, calmness, creativity, and intelligence.

The colour blue is more like the opposite of red, and this is because it does not like to make a big deal out of things or attract too much attention.

Blue is sincere, reserved and quiet.

Additionally, the colour blue is a promoter of both physical and mental relaxation. It reduces stress and creates a sense of orderliness.

According to Jacob Olesen, the colour blue is known to be good at one-way communication, especially communication with your voice – it’s the teacher, the public speaker.

The colour blue is your helper, savior, your friend in need. The blue colours success is defined by the quality and quantity of its relationships. It’s a giver, not a taker.

Blue likes to build strong, trusting relationships and is deeply hurt if the trust is betrayed.

Here is how the colour blue affects you

1. The aura of blue does not only soothes and relaxes, it also prevents chaos.

2. Blue open up communication.

3. It extends your perspective and intuition ability.

4. It provides a feeling of coolness and peace.

The symbolism of blue

Light blue represents health, healing, tranquility, calmness understanding and softness.

Dark blue is associated with knowledge, wisdom, power, integrity, and professionalism.

3 Colour Yellow

Yellow is cheerful and energetic. It is said to be the brightest colour that the human eyes can see. When it comes to representation, yellow is the colour of youthfulness, fun, joy, sunshine and other happy feelings.

Logically, colour yellow can be said to be the mother of ideas, for it resonates with the left (or logical) side of the brain, where it stimulates our mentality and perception.

Yellow inspires thought and curiosity; it helps us find new ways of doing things.

As a matter of truth, yellow is the best colour to boost enthusiasm in your life and also initiate greater confidence and optimism.

It is the colour of a practical thinker.

Additionally, yellow has a tendency to make you more analytical and mentally critical, which include self-criticism, as well as criticism towards other people.

It can as well be associated with cowardice or envy.

Here is how the colour yellow affects you

1. Yellow makes it easier to take decisions and think clearly.

2. It stimulates the nervous system.

3. Yellow sharpens memory and concentration.

4. It encourages communication.

The symbolism of yellow

Dark yellow represents caution, jealousy, decay and disease.

Light yellow is associated with intelligence, freshness and joy.

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