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Virgin Music’s partnership with Dapper Music & Entertainment has helped it capture the largest streaming market share in Nigeria across five major platforms

Virgin Music tops Record Label market share in Nigeria for Q1 - Q3 2024 | Pulse Nigeria

Adeayo Adebiyi

<h2>According to the report by foremost Nigeria music data company TurnTable Chars, Virgin Music leads other labels in market share in Nigeria for Q1- Q3 2024 thanks to its partnership with Dapper Music. </h2>

Virgin Music’s partnership with&nbsp;Dapper Music &amp; Entertainment&nbsp;has helped it capture the largest streaming market share in Nigeria across five major platforms.

This feat comes a year after Virgin Music Group, a division of Universal Music Group's global network launched operations in Nigeria, with Olukorede 'Kay' Ikazoboh leading the company while Motolani Alake was tapped to lead its A&amp;R and Marketing efforts.

TurnTable Chart described Virgin Music's exploits as an impressive achievement, especially since the label only entered the Nigerian market under a year ago.

Virgin Music Global&nbsp;leads at 8.62% with its Nigerian subsidiary&nbsp;responsible for 8.15% courtesy of successful releases by Seyi Vibez and&nbsp;Vibez Inc&nbsp;which boosted&nbsp;Dapper Music’s market share beyond that of&nbsp;YBNL Nation&nbsp;and&nbsp;Mavin Records.

Virgin Music&nbsp;and&nbsp;EMPIRE&nbsp;have both surpassed 1 billion on-demand streams in 2024, with 13 weeks of data collection still remaining. Which according to TurnTable Chart is a record for any Record Label since tracking began in 2020.

<a href="https://www.pulse.ng/entertainment/music/dapper-music-is-defining-street-music-in-afrobeats/2cm2tvd">Dapper Music &amp; Entertainment&nbsp;is the leading Nigerian company</a>, with a 7.97% market share, also surpassing 1 billion streams by Q3. Key releases like Seyi Vibez’s&nbsp;'NAHAMciaga' EP&nbsp;(the No. 1 album of 2024) and Shallipopi’s&nbsp;'Presido La Pluto'&nbsp;(ranked No. 4) have reinforced&nbsp;Dapper’s dominance.

Top 20 Record Labels with the highest market share in Nigeria for Q1 - Q3 2024.

<ol><li>EMPIRE – 8.25%</li><li>Dapper Music – 7.97%</li><li>Vibez Inc – 4.09%&nbsp;</li><li>YBNL Nation – 3.61%</li><li>Mavin Records – 2.53%</li><li>Plutomania Records – 1.84%</li><li>ONErpm – 1.72%</li><li>FlyBoy Inc – 1.35%</li><li>Jonzing World – 1.33%&nbsp;</li><li>Spaceship Entertainment Ltd – 1.29%</li><li>Chocolate City Music – 1.28%&nbsp;</li><li>To Your Ears Entertainment – 1.13%&nbsp;</li><li>Def Jam Recordings – 1.12%</li><li>Native Records – 1.12%</li><li>KeyQaad – 1.10%&nbsp;</li><li>Platoon Ltd – 0.94%</li><li>Africori – 0.94%</li><li>Interscope Records – 0.90%</li><li>Republic Records – 0.75%</li><li>Marlian Records – 0.74%&nbsp;</li></ol>

Virgin Music tops Record Label market share in Nigeria for Q1 - Q3 2024

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