On January 20, 2022, popular Nigerian comedian, Sydney Talker, announced the launch of his record label, Neville Records via an Instagram post.
He wrote that, "Finally, the time has come to boldly accept the birthing of a dream I have had for many years. It has not been easy carrying and nurturing this dream.
"MUSIC, we are 100% here. I have fought the good fight of faith, I have overcome my fears, I have taken lessons from the fathers of industry. Ladies and gentlemen, I hereby present to you NEVILLE RECORDS @nevillerecords (The New Town)
"My venturing into music and the quest of expressing my deepest desires without any limitations prompted the birth of NEVILLE RECORDS which will be the official structure from where I will be expressing the music in me without affecting the towel guy."
He also announced his first artist, Khaid, "On this Note, under the auspices of Neville Records and its board of directors, I here by announce the first Talent, KHAID @khaidxr
"Beyond the Joy of seeing my dream come true, is the cumulative joy of seeing another dream coming true-Khaid.
"Khaid is a talented young man I sighted free-styling on the street via Instagram. At the time he was a car mechanic working hard to ensuring ends meet. With no aspiration of becoming a Star. Now here we are. What a joy.
"I can’t wait to see him affect the world. I can’t wait to see you all enjoy this unique talent and gift. I want to thank you all for for standing with me all these years and Remember, I have many unfinished skits to make you laugh. I AM STILL THE TOWEL GUY."
Khaid has been in development for 18 months.