Though sharing your music is not easy, it becomes easier with the right measures in place.
In order to broaden your audience, the following are some simple suggestions from reputable music marketing service Artist Push:
Set up Social Media Accounts
The use of social media has been a very important asset for musicians. The likes of Instagram, TikTok, and YouTube are effective in marketing your music. Make sure you post recurrently, interact with your followers, and add posts that show how things are done behind the scenes. So, how to promote your music? Use hashtags to locate potential listeners. Regular updates on social media platforms have been shown to improve one’s chances considerably.
Post on Music Streaming Platforms
The intention of distributing your songs to the people on mobile devices or devices connected to the internet should be recommended; the device can either be an iPod or a computer, thus the person is likely to use music streaming services like:
- Spotify;
- Apple Music.
Ensure that your profile is complete, and that there are good bios and profile pictures. Central to these platforms are playlists. It is important to try to get your songs included in the most-followed playlists. This can enable you to have better exposure.
Build a Music Portfolio Site.
Having a music portfolio site enhances your professionalism. It can comprise a biography of oneself, audio video clips of their music, their tour diary, and an online merchandise area. Ensure that it is user-friendly. Social media and streaming profiles should be incorporated into the website. This makes it easier for them, as they will get all your contents at once.
Reach Out to Music Blogs and Podcasts and Give Concerts
Music blogs and music-related podcasts may provide avenues to promote the songs.
- Write a plain letter to them describing yourself and your music.
- Avoid being detailed, and be very conservative. Time is precious; who has it?
- Do not forget to attach the link to your best song or video.
- If your repertoire impresses them, there are chances they may write about you.
Concerts are one of the most effective ways of advertising one’s music. Go out to local bars, any open microphone night, and any music event or festival. Interact with the crowd and motivate them to connect with you on social media. This way, you steadily increase the number of people who adore you.
Other Tips
| Work with Other Musicians | Working with other musicians can open doors to new audiences. Co-write a track or join other performers on stage and do a joint set. This kind of exposure broadens your opportunities. It also makes your music dynamic and interesting. |
| Use Email For Promotion | Promoting through emails simplifies reaching out to your fans. Create such a list through your website or all of your social media. Updates with new songs, information, exclusive releases, and dates of next gigs. Email simply serves to arrange all your fans. |
| Release Music Regularly | Being consistent helps within the music industry. Attempt to drop new music often. It can be in the form of singles or a complete album, it is okay. New music should be directed in a way that magnetizes old listeners, and makes new listeners. |
| Take Fans Along | It is paramount that you interact with your fans. Leave shout-outs, comment back to them, share their content on their behalf, etc. The active engagement makes them more likely to want to share your music with other people. |
Put some money into music promotion agencies
If you have the bucks, you might want to put them into a music promotion agency. These especially exist to ensure that more ears, which have not heard your music before, are able to hear it. The common methods of doing this are placements in playlists or advertisements on social media, as well as promotion on the radio. Make it your job to find such a service that is going to work for you.
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