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Social Media has impacted the way music is interacted with by listeners as platforms such as Twitter serves as a primary marketing tool for artists to get their music to a wider audience.
One artist who doesn't seem to believe in recruiting Twitter influencers is Mavin's signee Boy Spyce who revealed in an interview that he blocked Twitter influencers because he doesn't believe in paying people to push his songs.
In an interview with Cool FM, Boy Spyce shares that Twitter influencers are being paid by artists to push their narratives and make them trend even when the song might not be great.
According to Boy Spyce, he doesn't believe in paying people to sell his narratives because he has resounding faith in his music. This faith even led him to block all the Twitter influencers as he has no plans of ever paying them.
According to the artist who has enjoyed an impressive 2023 with the release of his records 'Folake' and 'Carry Me Go' with Khaid, Boy Spyce says that his vision goes beyond the validation of influencers and social media.