As part of its commitment to enhancing Nigeria’s economy, Innoson Vehicle Manufacturing Company is launching its brand of ride-hailing service, IVM Cruise on Friday, November 13, 2020.

Announcing this in a statement on Thursday, November 12, 2020, Cornel Osigwe, the company’s Head of Corporate Communications and Affairs said the service offering will begin from Enugu state.

According to Osigwe, the ride-hailing service features digital wallet payment system, -an offline payment facility, -an interactive user interface/application for both pilots and commuters as well as other features designed for commuters' satisfaction.

The statement reads, “ The IVM Cruise ride-hailing service from Nigeria’s foremost vehicle manufacturing company is unique as it offers drivers, aptly named pilots, a chance of becoming owners of brand new Innoson vehicles after a period of three years in which the cost of these vehicles would have been paid. IVM Cruise is a technology-driven ride-hailing service. It offers commuters a platform for requesting pickups and drop-offs from their various locations to their destinations.

The IVM Cruise service is designed to operate on an incremental digital architecture in line with modern trends in the city transportation industry.

“Innoson’s IVM Cruise ride-hailing service features: — a digital wallet payment system, -an offline payment facility, -an interactive user interface/application for both pilots and commuters, -ease of usage, -a personalized experience which is customized to each subscriber of the IVM Cruise app -and a pilot interface system which directs pilots to areas within the city where there are increased subscriber requests.

“This technology enables a subscriber to enjoy the IVM Cruise experience in few minutes from requesting a ride. As a foremost wholly-owned Nigerian vehicle manufacturing company, Innoson Vehicle Manufacturing Ltd is poised to create avenues for deepening societal development through transportation while ensuring dignity to Nigerian transporters”.

Nicknamed the Pride of African road, the vehicle manufacturing company was founded in 2007 and runs a plant at Nnewi in Anambra State.