Marketing trends come and go, however, you can’t jump on all marketing trends, as a business owner.
And that’s what we discuss in this article. As the marketplace continues to evolve and become increasingly competitive, being prepared and staying one step ahead of your competitors is more important than ever. There are marketing trends that you can set in motion in your company, to be more agile, more customer-focused, and more prepared for years to come.
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Here are a few marketing trends that you can practically incorporate into your marketing strategy;
1. Inclusive Marketing
According to Deloitte's 2022 Global Marketing Trends Report, younger generation consumers expect brands to support diversity and inclusion, both in the public eye and behind the cameras. Apparently, this suggests that many brands’ target audience now consists of consumers of various origins, genders, sizes, and shapes. To establish an effective and lasting connection with customers, brands must therefore make these elements appear in their marketing messages. This goes through two crucial steps:
· Alignment of your teams and suppliers with your target market
Your internal and external teams can bridge the cultural, demographic, and sociological gap between your brand and its customers. On your social networks or via your newsletter, highlight the diversity of your team, your commitments to minorities, but also the inclusive commitments of your suppliers.
· A re-organisation of your campaigns
You have to re-organise your campaigns to carry the voices and faces of your audience's commitments: eco-consciousness, body-positivity, equity, etc. In other words, include a diversity of individuals in your Ad campaigns.
2. Omnichannel Marketing
Omnichannel marketing is a holistic strategy that creates an integrated customer experience across all channels and touchpoints, online and offline. It enables brands to build stronger relationships with their audience and increase sales by engaging customers across multiple channels, from social media to in-store interactions.
By integrating online and offline channels and consistently delivering high-quality experiences across all touchpoints, you can build stronger relationships with your customers and increase sales. Whether it's delivering superior customer support, incorporating personalised recommendations into your marketing campaigns, or delivering timely email and text promotions, omnichannel marketing can help you create personalised ones that keep your customers loyal.
3. Interactive Marketing
Knowing your audience is essential — any marketing strategy is more accurate when you have accurate customer info. Interactive marketing pieces are varied, such as quizzes or assessments, email campaigns with several clickable links to improve segmentation, calculators, among others. You should ensure that interactive marketing becomes a source of first-party data for your company.
4. User-generated Content (UGC)
With the increase in the number of tools available to internet users to produce content and give their feedback, social proof becomes fundamental when choosing a product or service. Who has never seen comments and evaluations from other buyers, before purchasing a product in e-commerce?
In the same vein, there’s a higher tendency for your customers to find out about your products through reviews from common users on social networks. With the democratisation of the internet, anyone can influence the decision of their target audience, for good or for worse.
5. E-commerce
With more people resorting to staying at home, online shopping has become the new normal. More businesses close their doors and put their discounts and online offers in different sales channels. It has become a trend for consumers to shop from the comfort of their homes. For your business, focus on making your shopping experience more digital. This has become the most common way for people to shop, so it's important to be accessible and digital for your customers. Get ready for more customers to shop online rather than in-store. The key to the future is to make your business more digital.
Conclusion
You should sift through these trends to see which suits your business model and needs the most. Since logistics is becoming a crucial operation for all businesses, you need to have a reliable logistics partner.
With GIG Logistics, you can get logistics solutions like inbound and outbound shipping which expands your customer base beyond your primary location and thereby enhances your marketing strategies. Partner with us today to get your products delivered to your customers swiftly and efficiently.
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