To celebrate the partnership between Nigeria's leading smartphone brand, Infinix, and I-Fitness, one of the largest gym brands in Nigeria, the brands hosted an exciting fitness event on Saturday, June 22 at the I-Fitness Gym, Acme Road, Ogba, Lagos.
The event, themed "Fuel Your Fitness, Fast Charge Your Dreams," truly embodied the dynamic collaboration between the two entities.
Emphasising the event's spirit, Oluwayemisi Ode, Infinix Nigeria's Integrated Marketing Communications & PR Manager, stated, "Our collaboration with I-Fitness represents the synergy between technology and fitness integrating advanced technology with health and lifestyle activities. Through this partnership, we aim to inspire and empower individuals to achieve their fitness goals. By combining our smartphones and smart accessories like the Watch 1 (XW1) with I-Fitness's expert training, we are creating a unique platform that helps people achieve their fitness goals and fast-charge their dreams. We are excited to partner with I-Fitness to empower our Infinx XClub community with fitness experiences that promote a healthier lifestyle."
The day began with an invigorating cardio session led by a certified personal trainer from I-Fitness, setting an energetic tone for the event. Following the cardio session, participants engaged in various interactive games, including a creative twist on the classic X and O game and a Plank Challenge that tested their core strength and endurance. These activities encouraged friendly competition and active participation. Winners were awarded exciting prizes such as Infinix smartwatches and earbuds, underscoring Infinix’s dedication to integrating technology with fitness to enhance user experiences. The Infinix Watch 1 (XW1) is equipped with health-monitoring features such as a heart rate monitor, pedometer, and blood oxygen monitor, offering users comprehensive tools to track and improve their health.