inDrive, a global mobility and urban services platform, celebrated the culmination of its highly successful doXgetY initiative with a grand finale event in Surulere, Lagos, where exceptional drivers were rewarded with brand new IVM cars.
This event marked the conclusion of a campaign that has significantly impacted the lives and earnings of drivers in Nigeria, further reinforcing inDrive’s commitment to supporting the communities it serves.
The doXgetY programme was introduced in response to the escalating cost of living in Nigeria. Its goal was to alleviate the financial burden on drivers by offering a rewards programme. This initiative provided high-performing inDrive drivers in Lagos and Abuja with prizes such as fuel vouchers and other incentives, helping them manage operational costs during these challenging economic times.
Throughout the campaign, which ran from March 25 2024 to July 31 2024, drivers who registered on the inDrive platform and completed the required number of trips within the indicated timeline were eligible to participate. Every two weeks, winners were selected to receive the rewards, motivating them to continue their hard work and dedication.
At the grand finale, the three-star prize winners were honoured with IVM cars, celebrating their outstanding performance and loyalty to the inDrive platform.
Timothy Oladimeji, Business Development Manager at inDrive Nigeria, spoke at the event, highlighting the programme’s success and the company’s unwavering dedication to driver welfare. “The success of this campaign is a testament to inDrive’s growing influence and our commitment to making a difference in the lives of those who rely on our services,” he said.
Oladimeji further emphasised that inDrive’s mission goes beyond providing rides; it is about creating experiences that resonate with users and contribute to a fairer, more equitable industry. “With campaigns like doXgetY, we demonstrate our dedication to inclusivity and economic opportunity. Our people-centric approach, where fares are negotiated directly between riders and drivers, remains at the core of our mission to be a human-tech company that prioritises fairness and transparency,” he added.
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