After 3 months’ successful partnership between the East African entertainment leader Ghafla and African new media publisher Ringier Kenya/Ringier Africa Digital Publishing (RADP), the two parties have agreed for the collaboration to end as of end of November 2016.
This partnership specifically saw tech support and digital native content development as the core to the joint work to develop the sector further: It saw the successful extension and relaunch of Ghafla to an East African vision - with an additionally broader view added to the entertainment core of the Ghafla brand.
RADP’s pan-African Pulse general content and news brand supported this as the leader in a broader field and technology and collaborated with the East African expertise of Ghafla.
Samuel Majani, Founder & CEO Ghafla, and Tim Kollmann, MD Ringier Africa Digital Publishing today highlighted the joint goodwill and gratitude towards this partnership and wish the respective pan-African / East African ventures all the best for the future. While future content collaboration is in the cards, the different core strategies made both partners conclude the partnership in good spirits.
"We have learnt a lot from working with Ringier. We shall be taking these lessons going forward to improve the Ghafla platform and we look forward to working with Ringier again in the near future," Samuel Majani says.
"African digital and social publishing is still in its early stage. Therefore partnerships are crucial to develop it further. We are happy to have concluded a partnership with the entertainment brand Ghafla and its team in East Africa and wish them all the best in their field," Tim Kollmann says.