Uber Tech company responds to Taxify with its own 40% price cut

The challenge is still on (just like it's been for a while) for the race to dominate the Lagos on-demand ride-hailing market.

  • Published:
Uber Lagos play

Uber Lagos

(Uber Nigeria)
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Last week, just after Taxify announced that it was cutting down its prices, Uber responded with a 40% price cut in Lagos. 

It’s no secret that the on-demand ride-hailing war is between Uber and everybody else and Taxify has been grabbing a lot of Uber drivers lately.

Uber's new rider logo (left) and partner logo (right) play

Uber's new rider logo (left) and partner logo (right)

(bgr)

 

In a statement, Uber said, “We want to make sure that Uber is an affordable way to move around your city, so we’re dropping rates in Lagos by 40% from Thursday 4th May 2017.

ALSO READ: Ride-hailing service is cutting down prices in Lagos

Therefore you can now request a high-quality ride for the same price as small chops! Whether you’re running a quick errand, visiting friends or commuting to work, Uber has got you covered for less.”

An Uber Lagos driver protesting on Lekki-Ikoyi bridge play

An Uber Lagos driver protesting on Lekki-Ikoyi bridge

(Naij )

 

Apart from the fact the Uber was losing drivers to Taxify, it was also losing riders as well since Taxify was cheaper and Nigerians generally don’t mind a less comfortable ride for a smaller fee.

Here are Uber's new rates using sample locations:

Magodo to Gbagada — Formerly from N1,100; Now from N600
Yaba to Ilupeju — Formerly from N1,300; Now from N800
Surulere to Ikeja — Formerly from N2,000; Now from N1,200

The challenge is still on (just like it's been for a while) for the race to dominate the Lagos on-demand ride-hailing market. Who will win? Who will receive the short end of the stick? Driver? Riders? 

Share your thoughts in the comments section below. 

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