The spotlight is on South African Naspers, a global platform operator that seems to the most tenacious in the game.
Even though Naspers is not the earliest investor in Nigerian ecommerce, it is the one that has everyone talking the most because of how determined it seems.
It has not let the failure of Kalahari, the collapse of Mocality, the demise of Dealfish and the currently middling performance of PriceCheck from making even more ambitious forays into Nigeria’s thick ecommerce jungle.
Naspers’ online classifieds subsidiary, OLX has acquired Schibsted’s Tradestable platform which operates in Nigeria, and is redirecting visitors to OLX.com.ng.
A consolation stake in Konga.com is definitely not enough as Naspers is not quite ready to give up on carving a major piece of the Nigerian ecommerce pie for themselves.
We continue to keep an eye on them.