ADVERTISEMENT

YouTube's Teju Ajani, others break down content marketing, digital storytelling

The panel talked about major brands working with content creators to drive better outcome and how content creators grow.

As the popular saying goes, "Content is king." That is no truer in today's fast-paced digital world where attention is scarce.

Still, there are several success stories in the digital publishing space and a strong part of those stories have always been deft content marketing strategies.

At the 2017 edition of Social Media Week Lagos, which kicked off today February 27, 2016, a panel on "The Future Of Digital Publishing: Breakthrough Storytelling -Content Marketing Today" discussed the pains and gains that content marketing poses in a market like Nigeria.

ADVERTISEMENT

Panelists include Kelechi Amadi-Obi, creative photographer and publisher of Style Mania; Jadesola Osiberu, Founder of Tribe85 Productions, and Enyi Omeruo, comedienne Chigul's manager. The panel was moderated by Teju Ajani, YouTube's Head of Content Partnerships for Sub-Saharan Africa.

The panel talked about major brands working with content creators to drive better outcome and how content creators grow from creating their own niches to working with big brands.

The session also saw the panel, and ultimately the audience, identify what trends are the most important when creating content, elaborating on how creators can go about building an effective content marketing plan.

The session held at the Innovation Stage, Landmark Event Centre, Victoria Island, Lagos and was hosted by The Guardian.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Gambling investment is evil, will take away everything - Cleric warns youths

Gambling investment is evil, will take away everything - Cleric warns youths

All teachers need to learn digital skills to earn their students’ respect

All teachers need to learn digital skills to earn their students’ respect

Lagos lawmaker begins road construction in Yaba to ease residents' plights

Lagos lawmaker begins road construction in Yaba to ease residents' plights

Over 100 inmates in Kano seek mercy, review of death sentences

Over 100 inmates in Kano seek mercy, review of death sentences

FG shuts KFC outlet that 'humiliated' Gbenga Daniel's wheelchair-bound son

FG shuts KFC outlet that 'humiliated' Gbenga Daniel's wheelchair-bound son

Reps vow to retrieve sold Govt helicopters, summon aviation ministers

Reps vow to retrieve sold Govt helicopters, summon aviation ministers

Distress of abducted Kuriga school children led to successful rescue - DHQ

Distress of abducted Kuriga school children led to successful rescue - DHQ

Reps halt NASU's strike to resolve dispute between FG, universities

Reps halt NASU's strike to resolve dispute between FG, universities

Lagos VIS seizes 50 unroadworthy vehicles in enforcement operation

Lagos VIS seizes 50 unroadworthy vehicles in enforcement operation

Pulse Sports

Nigeria vs Mali: Has Finidi George done enough to land Super Eagles job permanently?

Nigeria vs Mali: Has Finidi George done enough to land Super Eagles job permanently?

I want to emulate Keshi and win the AFCON - Finidi George shares ambitious Super Eagles dream

I want to emulate Keshi and win the AFCON - Finidi George shares ambitious Super Eagles dream

Michelle Alozie: I had to do it because of African referees

Michelle Alozie: I had to do it because of African referees

AC Milan star reveals he was named after Super Eagles legend Tijani Babangida

AC Milan star reveals he was named after Super Eagles legend Tijani Babangida

Give him the job! Super Eagles fans beg NFF to make Finidi George permanent coach after Nigeria's win over Ghana

Give him the job! Super Eagles fans beg NFF to make Finidi George permanent coach after Nigeria's win over Ghana

Super Eagles 2-1 Black Stars: Nigerians praise Iwobi, Lookman, Finidi George after friendly victory against Ghana

Super Eagles 2-1 Black Stars: Nigerians praise Iwobi, Lookman, Finidi George after friendly victory against Ghana

ADVERTISEMENT
ADVERTISEMENT