Ringier takes Pulse to East Africa with new publishing platform

Ringier Africa Digital Publishing (RADP) is expanding to East Africa via new partnership schemes for content and promotions with its new media publishing arm, Pulse.

The expansion will see Pulse enter the East African market as P Live, an extension of Pulse and its P Live concept already in place in Nigeria and Ghana - with a reach of over 50 million users on a monthly basis.

"Pulse is an independent, trusted and admired new media publisher in Nigeria and Ghana, run by respected local media leaders. With P Live, we are now proud to be expanding these values to Kenya and the wider East African region, relying on international and local partners we collaborate with and are introducing to a large audience in the region,” says Tim Kollman, Managing Director at RADP.

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“The continued expansion of our publishing activities reflects the growing market for smart, insightful and quality journalism and content in Africa."

P Live will partner with leading local and international publishers to provide the East African region with up-to-the-minute, 24/7 live content ranging from breaking local and international news to various entertainment-focused content.

Pulse already gives its users news content in partnership with internationally acclaimed publishers like the New York Times and Agence France-Press and the expansion into East Africa will see it enter the market with lots of experience from its operations in West Africa.