MTN Nigeria is telcos' biggest market but it makes the most money per user elsewhere

Of the 237 million subscribers the company serves across 22 countries, none spend more than MTN users in Cyprus.

  • Published:
A big fine in Nigeria weighed on MTN's bottom line in 2016 play

A big fine in Nigeria weighed on MTN's bottom line in 2016

(AFP)
24/7 Live - Subscribe to the Pulse Newsletter!

You know how every news story and article about MTN usually mentions Nigeria as the South Africa-based company’s biggest market? Well, that is true. However, Nigeria is not the country where the telecom giant makes the most money per user. Yep. That is also true.

A worker walks past an outlet of South Africa's MTN Group in Johannesburg, South Africa, February 23, 2016. REUTERS/Siphiwe Sibeko/File Photo play A worker walks past an outlet of South Africa's MTN Group in Johannesburg, South Africa, February 23, 2016. REUTERS/Siphiwe Sibeko/File Photo

 

MTN’s recently quarterly update for the first quarter of 2017 coughed up all kinds of interesting numbers but none more than the fact the biggest slice of the telecom company’s ARPU (average revenue per user) comes from one of its smallest markets — Cyprus.

A customer leaves an MTN shop in Johannesburg April 10, 2012. REUTERS/Siphiwe Sibeko play A customer leaves an MTN shop in Johannesburg April 10, 2012. REUTERS/Siphiwe Sibeko

 

Of the 237 million subscribers the company serves across 22 countries, none spend more than MTN users in Cyprus. In fact, the top three countries where users spend the most, for MTN, are nowhere near Nigeria in terms of population or just sheer land mass.

ALSO READ: Telco has fired about 15% of its workforce

Behind Cyprus ($17.10) is the tiny kingdom of Swaziland ($7.75) followed by MTN’s home country South Africa ($6.86). Other countries where users spend more than they do in Nigeria ($3.60) include Congo Brazzaville ($6.51), Botswana (($6.17) and Benin Republic ($5.30).

Some of MTN's ARPU numbers. play

Some of MTN's ARPU numbers.

(MyBroadband)

 

MTN Group’s total revenue jumped by 7.1% with data revenues climbing 29.4% year-on-year. It would seem the company is gradually clawing its way back from the hit took after the Nigerian Communications Commission (NCC) slapped it with a mega fine in 2016. 

Top 3

1 Fintech In 2016, you paid banks N138 billion for SMS alerts, other feesbullet
2 #TechGuy Therapy Akwa Ibom Pencils - Drawing Nigeria's blueprint for...bullet
3 Uber EXCLUSIVE: Drivers will get a "top up" every week to ease fare...bullet

Pulse Tech