Instagram has launches a business-focused feature called Instagram Business Profiles. The feature will incorporate a lot of tools to help with measuring engagement and post promotions.
Photo-sharing platform launches Business profiles feature
Business owners will be able to create business profile pages, and with the help of the newly announced Insight tool, see which posts their followers are responding to and how those followers are responding to said posts.
Instagram co-founder and CEO, Kevin Systrom
Users of the feature will also be able to target an audience to whom they can promote their posts or simply let Instagram sort out the details.
There are also call to action buttons and users can set a timed period for promoted posts. According to InnovationVillage, there are already over 200,000 companies using Instagram to promote their businesses and the addition of the Insight tool will make it easier for companies to get the products and services out there.
ADVERTISEMENT
The new features will roll out first in the US, Australia, and New Zealand, with a global rollout following by the end of 2016.
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
Recommended articles
Aiyedatiwa, 15 other APC aspirants jostle for 171,922 votes at Ondo guber primary
Tinubu wants South Korean company to establish production bases in Nigeria
NCDC remains concerned as mysterious illness continues to spread in 3 northern states
Only God gives power, Atiku resigned to fate in WhatsApp chat with supporters
Why Kogi Assembly can't impeach Ododo over Yahaya Bello's escape - Speaker
New twist as police detain Yahaya Bello's ADC, security detail for aiding his escape
We’re not stopping - Onakoya extends Guinness World record chess marathon target by 2 hours
'We have done it': Tunde Onakoya reaches 58-hour mark chess marathon
Forgive me my papa - Self-acclaimed Hausa traditional ruler kneels to beg Oba of Benin
Pulse Sports
Lionel Messi's son breaks the internet after scoring five goals for Inter Miami
Naija Stars Abroad: Onyedika, Boniface, and Osimhen shine across Europe
Victor Osimhen and Tobi Amusan make list of Forbes’ 30 under 30 Class of 2024
ADVERTISEMENT