Serena Williams Tennis star leads Nike athletes in campaign for equality

The Equality campaign is centred on using Nike's voice and the power of sport to inspire people to take action in their communities.

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Williams and top Nike athletes, LeBron James, Kevin Duran, Megan Rapineo, Dalilah Muhammad, Gabby Douglas and Victor Cruz all featured in the 90 second short black and white film preaching the message of equality.

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Tennis legend Serena Williams has led a couple of Nike athletes in a campaign promoting equality.

Williams and top Nike athletes, LeBron James, Kevin Duran, Megan Rapineo, Dalilah Muhammad, Gabby Douglas and Victor Cruz all featured in the 90 second short black and white film preaching the message of equality.

Serena Williams play Serena Williams (Instagram/Serena Williams)

 

The Equality campaign is centred on using Nike's voice and the power of sport to inspire people to take action in their communities, with the sports brand leading by example.

The aim of the campaign is to encourage people to show the same fairness and respect they see on the court, pitch, playing field and other sporting venues and to translate them off the field.

Hollywood actor, Michael B. Jordan narrates the film with a powerful poem that ends with 'If we can be equals here, we can be equals everywhere.'

LeBron James play

LeBron James

(Nike)

 

American singer Alicia Keys and Sam Cooke also performed a song title 'A Change Is Gonna Come' in the film.

T-shirts with equality messages inscribed on them will be worn by Nike players through-out All-Star weekend in New Orleans, February 17-19.

The campaign will go on billboards and posters across the USA and Canada and also on social media.

Equality t-shirts and shoes from Nike's annual Black History Month collection will be available for purchase through Nike's website.

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