Pulse Nigeria, the online media division of Ringier Nigeria, has just acquired the My Africa brand and assets.
The series is hosted by Andre Blaze Henshaw, the Nigerian media entrepreneur and has been running for more than a year.
Pulse plans to continue the series and expand it by adding more content under a new brand called My Africa Podcast by Pulse. Mr. Henshaw will stay on as the presenter for new episodes.
About the acquisition, Head of Pulse Rich Tanksley, said, “We are really excited to have the My Africa brand and podcasts to add to our growing library of content types and sources. My Africa has done a fantastic job growing a media asset and we are looking forward to continuing their work.”
At the signing ceremony at the Pulse offices, Steve Naude from My Africa said, “We are delighted that Ringier has decided to acquire My Africa, one of Africa’s largest podcasts. We are confident their reach and resources will ensure the future growth of both My Africa and the local podcast ecosystem. Thank you to all our listeners and subscribers, many of whom have been with us since the beginning we hope you are as excited as us about the future of My Africa."
My Africa Podcast interviews leading Africans, letting you hear directly from politicians, artists, musicians, business leaders and many others. My Africa delivers exclusive and quality content right to any of your devices, letting you hear the incredible stories behind these famous names.
Launched in late 2011, with full rollout in late 2013, Pulse is built on a state-of-the-art international framework.
Pulse has become one of the top 25 visited websites in Nigeria in just a few years. With more than 3 million unique visitors per month generating more than 12 million page views, Pulse is in the top 3 of online news sites in Nigeria and climbing rapidly.