Scotch whisky announces 'Joy Will Take You Further' campaign, unveils Don Jazzy as its new Joy ambassador

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September 17, 2015 1:50 PM

Dignitaries who were present at the global launch includes; Sonnie Ayere of Dunn Loren Merrifield, Tilewa Adebajo, Jacky Hathiramani and Chris Ubosi.

Johnnie Walker the leading supreme quality blend is breaking away from tradition and leaning towards a new culture of inspiring the world to reassess the formula for success and ignite phenomenal changes in the way people think, feel and approach their lives.

The brand which advocates for personal progress hosted 100 inspirational business and social leaders at the launch of its new campaign ‘Joy Will Take You Further’.

During the global launch across 50markets, the brand unveiled Don Jazzy as it's 'Joy' ambassador for the Nigerian campaign, and 18 other notable personalities featured across the world as it's ambassadors; Formula One World Champion and McLaren Honda driver Jenson Button,Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US alt-rock band OK Go and Mexican supermodel Montserrat Oliver among others.

Dignitaries who were present at the global launch includes; Sonnie Ayere of Dunn Loren Merrifield, Tilewa Adebajo, Jacky Hathiramani and Chris Ubosi.

Guest had a great time during the brand immersion and tasting session, where Joe Nazzal, 'the Head of Reserve' gave tips on the best drinking occasions for the different labels of Johnnie Walker and how it ties into the new philosophy.

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