RDM 5 myths and truths about Digital Marketing

The digital marketing world is flooded with various misconceptions and facts.

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5 myths and truths about Digital Marketing play

5 myths and truths about Digital Marketing

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The digital marketing world is flooded with various misconceptions and facts.

In most cases, the lack of a thorough understanding of the facts have led to incorrect interpretations and this has made the concept and implementation of digital marketing in getting results, elusive. Let us examine some of the myths and truths of digital marketing.

1. True or False? - Digital Marketing is not for every business

False! The strategic use of digital marketing can bring exposure, open communication and provide returns on virtually all types of products and services. It’s important to connect with customers to spread awareness, and fact that a certain business is not buzzworthy does not rule out digital marketing, it will always be on demand.

2. True or False? A Strong Digital Marketing Strategy Means Success

True! In digital marketing, clear business objectives and a tailored strategy are catalysts for a successful campaign. This increases consumer interaction with products and services as lack or improper implementation of a marketing strategy can spell doom for any organisation.

3. True or False? Negative Reviews Online Are Bad For Business

False! Every business is bound to have a few unsatisfied customers. However, it is essential to ensure that customer concerns are addressed. Negative reviews should be considered as an opportunity to improve and educate as regards customer service. Inevitably, such an approach to legitimate customer concerns will attract customer confidence and loyalty in the long run.

4 . True or False? Large website traffic means success

False! Web traffic is no doubt an essential part of digital marketing however, it is important to ensure that such traffic is the right traffic. The right kind of traffic from a target audience would yield better leads that will increase interaction with products and services.

5. True or False? Digital Marketing is on the Rise

True! With the steady decline of traditional advertising methods such as print media, industries are now turning to digital marketing business strategy for products and services. Eventually, progression in technology would entail that the survival of businesses would dominantly revolve around an online grid of interconnected devices.

In fact, digital marketing is fast becoming one of the most lucrative fields with various opportunities for just about anyone. However, the challenge remains that proper training to keep up to the pace at which the digital world is expanding is almost non existent in Africa.

Want to know more? sign up for our digital marketing trainings at RDM Academy. The RDM Academy offers programs that will expand your knowledge of digital marketing guaranteed boost your digital marketing efforts.

5 myths and truths about Digital Marketing play

5 myths and truths about Digital Marketing

Take charge of your digital Marketing Career path with the RDM Academy, Enroll today at Rdmacademy.com

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