Digital Marketing 3 ways social media is shaping different industries

Social media platforms are springing up and as a result many brands and businesses do not know where to focus.

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Social Media Platforms play

Social Media Platforms

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1. Word of mouth:

By constantly talking to your online community, RDM can help you create a conversational cycle which benefits both your target consumer and your brand.

Social media can be used, not just as an additional tool, but as an integral part of its entire strategy.

By building trust and authority online, you are creating a place for potential and current customers to discover and discuss new products. In discussions like this, customer feedback and word of mouth recommendations naturally occur.

2. New platforms:

Social media platforms are springing up and as a result many brands and businesses do not know where to focus.

It’s not always about jumping on the bandwagon, but rather, utilizing the platforms that work for your brand and your target audience.

In addition, it is important to avoid having a blanket global strategy and concentrate market by market instead.

Social Media play

Social Media

(DIY Genius)

 

3. The use of influencers:

Online and offline thought figures are having a massive impact on the way brands promote products.

The key to a successful campaign is all about choosing an influencer who resonates with your brand.

A brand might set out to work with a public figure with the largest amount of followers on social media, but if a product does not naturally fit in with an identity or audience, it could be perceived as fake and even dishonest.

With natural and authentic campaigns being best received, brands should always prioritize engagement over reach.

At RDM, we can help you select the right influencer who totally suits your brand proposition. Contact us today.

Written by Tobi Odu.

This is a feature by RDM.