MD of classified marketplace inspires teenagers at CEO Apprentice Africa

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September 5, 2016 10:36 AM

Efritin’s Managing Director, Gbenro Dara, was a speaker at the recently concluded CEO Apprentice Africa organised by media house, BusinessDay.

Dara's session was designed to equip the participants with the formal toolkits required for success in business generally but marketing especially.

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For Efritin, the teenagers are the country’s future leaders and CEOs. Hence our MD shared with them Marketing and Strategy tips and on Identifying Competition and Developing Competitive Advantage, which will help them set their enterprises apart. Through case studies, question and answer sessions as well as practical examples, the participants understood their young age was not a disadvantage for present business endeavours but the strength to be harnessed for good.

On why Efritin also sponsored the event, Dara disclosed that the company’s mission to create sustainable value for underserved communities was not done if the youth were not developed. “Efritin is the brand of the future, which is why we ardently support the young among us because they too are the future and together we can create a sustainable society for everyone”, he added.

ALSO READ: Buy rams for ₦25,000 on Efritin.com, they will be delivered for FREE!

The CEO Apprentice Africa was organised by BusinessDay to introduce teenagers to the formal ecosystem required for success in business. This year’s event which is the first in a series of many over the coming years held from August 22nd – August 26th at Microsoft Office in Victoria Island, Lagos.

Other sponsors of the event include Microsoft, Andela, Avis, Cafe Neo, Whogohost and many others.

This is a feature by Efritin.

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