Designer Talks Fashion Crimes Men Commit In GQ South Africa

Mai Atafo who is set to showcase at the Mercedes Benz Fashion Week in South Africa next week sits with GQ South Africa to dish about his brand; Mai Atafo Inspired, his latest collection and preparations for the fashion show.

The Nigerian based designer dished on what makes him tick, inspirations, representing Africa through fashion and more excerpts:

GQ: What is your target market and how do your designs cater to that segment of consumers?

Mai: My target market is male and female, mainly from the age of 16 years and older, an with a special focus on stylish and well-tailored functional clothing for that special occasion: anything from prom to awards nights, parties and weddings.

GQ: Where do you draw inspiration from?

Mai: I draw inspiration from everything around me, especially from within fashion and general human behaviour and attitude.

GQ: Talk us through some of the finer nuances of your collection. What are you most excited to show?

Mai: From my SS15 collection I am very excited about the use of soft colours, which tell a relatable fashion story that is very in line with the core essence of my menswear brand. I believe this collection will drive a new trend in menswear. I have always been of the opinion that men can wear colours and look amazing.

However, that said I am actually more excited about the womenswear. It takes inspiration from traditional native menswear from the south-south region of Nigeria, with some womenswear influences from south-west and northern parts of Nigeria.

The talented designer is set to showcase at the MBFW next week, to read the full interview, check here