In December 2016, Tesla and SpaceX CEO Elon Musk provided entrepreneurs all over the world a master class in how to use social media effectively.
Social media can be tough waters to navigate for a lot of entrepreneurs.
But in December 2016, Tesla and SpaceX CEO Elon Musk provided entrepreneurs all over the world a master class in how to use social media effectively.
A Tesla owner had complained about fellow customers holding up spots at a local charging station and Musk took the complaint seriously.
The customer, Loic Le Meur shared his story on Medium:
"I was recently driving to a meeting in Silicon Valley and had to charge my Tesla. I decided to stop at the San Carlos super-charger on my way to Palo Alto and there were 5 other Tesla cars waiting in line to get a charging space. Most drivers seemed to have gone somewhere else as their cars were charging. The San Carlos supercharger is located within walking distance from Whole Foods, Peet's Coffee, a gym and some restaurants. Many drivers therefore keep their cars parked at the Supercharger even once their cars have finished charging.
I tweeted at Elon to tell him.
Within minutes, Elon promised to take action."
Here's the tweet he sent to Elon Musk:
Six days later, Tesla announced a policy on its official website, it read as follows:
"We designed the Supercharger network to enable a seamless, enjoyable road trip experience. Therefore, we understand that it can be frustrating to arrive at a station only to discover fully charged Tesla cars occupying all the spots. To create a better experience for all owners, we're introducing a fleet-wide idle fee that aims to increase Supercharger availability."
The new policy stated that the company's app would remind Tesla owners once their car's charge is nearly complete, adding: "For every additional minute a car remains connected to the Supercharger, it will incur a $0.40 idle fee." (The fee becomes inapplicable if the car is moved within five minutes.)
And that, dear entrepreneur reading this, is what is called customer service. Take a cue.