Ycee Thank God it has been announced, but rapper’s EP is coming too late

Ycee stayed too long with this project in his hard drive. But thankfully it will soon be out.

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Ycee UK tour highlights play

Ycee UK tour highlights

(Tinny Entertainment)

There are a million things to be done on April 7, 2017. It’s a sweet Friday, where you can close from work on time, and go grab a drink, or sing karaoke with your friends. Fridays are generally not for serious work, but just a day to begin the weekend, and enjoy your rest.

But Ycee won’t just be having a drink. He will be celebrating with his friends, at some club in Lagos. Drinks would flow, champagne will be the predominant brand on the table, and as night becomes day, and his system is flooded with booze, he will stagger into his room, hit his bed and sleep a happier and lighter man.

And that’s because a huge weight will be off his shoulders. The weight of dropping his first body of work.

Ycee at Reminisce Street Concert 2017 play

Ycee at Reminisce Street Concert 2017

(Pulse)

 

Ycee’s first body of work is yet to drop. The rapper who broke out in 2015 after releasing his ‘Jagaban’ single, has no project to his name. Only singles on the internet, being sold in bits and parts, and guaranteeing him payments from performance engagements and appearance fees. Take those singles away, and there is no solid body of work to back his claim to fame. All you have are singles that fail to tell the full story of his artistry, and all that he can bring to the table.

The rapper first promised a project with the start of 2016, and all through the year, fans waited and urged him to provide the project. But it didn’t come. At some point in the year, things looked likely to happen for him. A secret EP link was forwarded to industry insiders for listening and review.

But it was never made public. What was made public was a deal with Sony Music Entertainment West Africa which was sealed to have the project released under the major label.

Michael Ugwu, General Manager, Sony Music West Africa, Arokodare ‘Tinny’ Timilehin, CEO Tinny Entertainment, and Ycee play

Michael Ugwu, General Manager, Sony Music West Africa, Arokodare ‘Tinny’ Timilehin, CEO Tinny Entertainment, and Ycee

(Wild Flower PR)

 

“I’m happy for the Sony deal.” Ycee told Pulse in South Africa. “It gives me a bigger platform to release my music and get more people to hear it.”

And that was the last of it until last week. When the rapper released a video announcing the EP release. It comes out on April 7, 2017, on a Friday.

But this took too long. It’s two years since he broke through with his music and the plans for a first project should have been in the works. Artists, most especially the breakout acts, need enough new music and projects to further spread their message, and commit fans to their artistry. Ycee stayed too long with this project in his hard drive.

But thankfully it is out. It’s late but not too late. This is new music. And it represents Ycee’s first real wave of material to wash fans in all of his artistry. Let’s get ready.