Don Jazzy Producer talks the business side of his successful music empire

In a recent chat on radio, the Mavins boss highlights factors that make him sign up an artist, succession plans for when he leaves the helm of affairs and more.

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Don Jazzy  performs at Reekado Bank 'Thank You' Concert 2016

(Pulse)

Supreme Mavins Dynasty boss Don Jazzy was a recent guest at the Fidelity SME Forum, a weekly radio show hosted by Fidelity Bank Plc.

The program aimed at educating, informing, advising and inspiring budding entrepreneurs in Nigeria had the pleasure of chatting with the gifted producer. 

The business side of entertainment was the centre of discussion, and had Jazzy share insights on how he has been able to build from the ground up the Mavin dynasty as a music and entertainment company.

D'banj and Don Jazzy in 'Why Me' play

D'banj and Don Jazzy in 'Why Me'

(YouTube )

 

Talking about having a strategy in place from the very start, Don Jazzy made it known they weren't really looking at the music as a business at that time during the Mo'hits era. "We were just guys that had passion for the music, we knew that if we had good products to sell, we would get popular and then money would start to come. We were not thinking about the labour or capital initially. Later on, we started looking at it as a vialble business before we decided to start structuring things," the producer exec explained.

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Supreme Mavin Dynasty play

Supreme Mavin Dynasty

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He goes on to say that the structure of the music as a business got perfected with the birth of Mavin records.

Don Jazzy play

Don Jazzy

(Instagram)

 

On the factors he considers before signing an artist, Don Jazzy says he looks beyond the skills, placing priority on where the heart of the person is equally.

"Aside the fact that my people have skills, I also look at the heart before I then look at the long term, If I see loyalty in the person, I know that he or she is someone I can bring up," the maestro remarked.

On succession after he's retired actively from the business, Don Jazzy notes that he's been planning that for about three years, saying he has a bunch of people under him whom he can hand over the business to when the time comes.