Davido uses Omarion as case study to prove his point that staying original beats anything else.
The pop singer also comes out to reveal how the guys at Sony Music tried to change his sound and make him see that he wouldn't catch the attention of the Western world with his African sound.
But Davido pleaded with them, believing that music is universal and the foreigners surely will warm up to his sound. He also uses American R&B Pop singer Omarion to prove his point, as he shares a video of the 'Post to be' crooner grooving to his song 'IF' on Instagram.
" The bro omarion feeling da 'IF' vibes! All last year , they tried to change my sound .. saying staying true to my culture wouldn't work for me outside Africa! This year I fought and pleaded for 'them' to allow me make the music I know how to make and now see what's happened!! MUSIC AINT GOT A LANGUAGE !! NOW I GOT THE BIGGEST SONG IN AFRICA ONCE AGAIN! THANK TO JAH!!," Davido writes enthusiastically on his page.
'IF' is currently topping music charts across Nigeria but one could still say Sony is right, and Omarion vibing to the singer's 'IF' is not enough to justify his stance on the issue of re-tuning his sound for his music to penetrate outside Africa. Wizkid may well just be a case in hand.
The equally Sony Music signed up singer since the past year has been embracing other sounds outside the Afrobeat genre, as you would see in his recent catalog of songs - Caribbean vibes has been a major element in his music - 'Wine to the top' with Jamaican singer Vybz Kartel is one song that speaks volume of this.
Davido will have to prove beyond reasonable doubt to Sony that staying true to his cultural influences would be the best strategy for his music being accepted both within and outside African shores especially.