Amaru Singer seeks room for his talent to blossom

Budding singer exudes passion and raw talent with his craft but, alas, his dreams and expectations seem to be eluding him.

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Amaru play

Amaru

(Youtube)

Amaru, a Nigerian artist, born in India, talks with Pulse about the difficult music clime Nigeria is posing to his ambitions.

He recounts initially developing an inclination for rap along the way, which was made possible when he picked interest in joining a poetry club in his early school days, and discovered he had a liking for lyricism.  

Amaru however found out singing came more naturally to him than rapping, and talked about the challenge of writing songs and recording it in the studio, but pressured himself to recording consistently on a daily at a time he was in India, while also planning on getting an education in the states.

“I realized I have a vocal range I got comfortable with the range and wanted to make music for the females that has that appeal, I didn’t want to do Hip Hop music that has a tough market” he tells Pulse, adding that it made him work at getting better with his singing.

Amaru singer play

AmarU

(Youtube)

 

On finding his sound, he says he has found strength in singing after discovering his vocal range, and realized he wanted to get better at it, citing dancehall music as a notable influence.

Amaru likes to define his sound as Alternative R&B, as opposed to some other type of sounds you would find on his “Moments” mixtape.

play Amaru (Youtube)

 

Speaking on the traction his “Moments” mixtape is getting, Amaru says it’s not been easy getting people to listen out for a new artist, describing it as being like a tough jungle out there but he’d like to think that the response is growing and people are getting more aware.  

“To get people to listen to a new artist is tough and I don’t have a lot of structure in place in terms of the record label, the business angle has been difficult, but still am pushing it,” the singer explains.

A distinguishing character of him, he would describe is he being spontaneous, being able to come up with a song impromptu, stating that he doesn’t like writing songs as it kind of puts him in a box.

play AmarU (Youtube)

 

Talking about if he is in this music business for the long haul, Amaru replied with passion in his eyes, that his heart is in it but he can only go so far if it’s not making business sense.

“My heart’s in it but the business needs to make sense,” Amaru makes clear, adding that he hopes to work with known and experienced hands in the industry and head back to the drawing board to start a fresh project. He also mentions possibly working with established producers in the industry such as Leriq of Aristokrat records fame.

The singer also lamented on the lack of support and encouragement from industry acquaintances, also pointing out shady practices carried out by certain media outlets in promoting his music.

Amaru is keeping his fingers crossed that things work out this year, as he gives this love for the music perhaps one last go.